SaaS – The best cloud service model | Top 10 most popular SaaS products in 2022

SaaS – The best cloud service model | Top 10 most popular SaaS products in 2022

Businesses are expanding day by day and the traditional processes can’t meet the requirements of modern day marketers. Cloud computing system is such a way that can meet the requirements of modern day businesses.

Through cloud computing, a cloud provider makes computer system resources available on demand, over the internet.

Software as a service (SaaS)- The best cloud service model

You know SaaS is the best cloud service model now as it gains overwhelming popularity among software vendors. Though there are two other cloud service models besides SaaS, named IaaS and PaaS.

Commonly platforms that desire to outsource their data to any cloud provider use the IaaS model (Infrastructure as a service). Hosting of different infrastructure components like hardware relating to network, storage, etc is a must here.

But companies who want to get a resources framework usually use PaaS (Platform as a service). They use PaaS for their company’s “in-house developers.” In the PaaS model, developers become able to invent customized applications. Here the customer platform manages data use and applications, but they don’t have to manage operating systems.

Apart from these two (IaaS & PaaS), SaaS can provide a variety of advantages and that’s why it’s the most popular now. Here the cloud provider maintains all the issues like upgrading software, taking care of security issues, etc. So, the users can use software comfortably without bothering about any such issues.

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                                                      Photo Credit: ALGOWORKS

Top 10 most popular SaaS products in 2022

SaaS markets are expanding day by day and a variety of businesses are now getting into it. There are so many SaaS applications available online and large user groups are their customers. Most of the SaaS applications are providing customers with some highly demanding services.

These may be for CRM (customer relationship management), HRM (human resource management), sales management, and the like.  Here we include some popular SaaS products that have a good market in 2022.

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                                                        Photo Credit: JELVIX


You may consider this company the world’s #1 platform for CRM (customer relationship management). It has its headquarter in San Francisco, USA, and it’s an older CRM platform. Marc Benioff and Parker Harris were founded in February 1999, and now its subsidiaries include Pardot, Tableau Software, MuleSoft, etc. Now they provide support to customers in the fields like IT, sales, commerce, marketing automation, etc.


It’s a widely used marketing automation tool using which you may maintain communication with different business parties. So many well known companies like Live Nation, LPL Financial, and many others are now using the service of Mailchimp.

Due to the “WYSIWYG web builder” in it, you’ll be able to develop any campaign without having any coding skills. Even for email marketing, this platform is a really excellent choice even for the newbie.


It’s a SaaS example of an American company named Slack Technologies, but now Salesforce owns it. Slack Technologies developed this tool for smoothing the messaging activity. Using this messaging app, you’ll be able to bring a group of people together. Here no matter what channels an user desires to use, it supports different channels like public, private, shared, or so.


The parent company of Google Workspace is Google, and its initial release date is on August 28, 2006. It is a superb collection of apps, collaboration tools, and other products. In Google Workspace, you’ll be able to add almost all the productivity apps. These productivity apps include Docs, Sheets, Slides, Gmail, Calendar, Drive, Meet, and the like.


In this software as a service platform, you’ll get so many necessary services and applications from Adobe Inc. In it, you’ll get a huge collection of super quality software for video editing, web development, graphic design, and the like.

All these tools are easy to use and that’s why you don’t need to be pro in something for getting a great result. It’s really surprising that now its “Creative Cloud membership” is free of cost.


Some people think Microsoft 365 and Microsoft Office 365 are the same, but that’s not true at all. Microsoft 365 contains a variety of productivity tools including Microsoft Office 365.

It’s one of the best productivity clouds for running your business pursuing your passion. Like other productivity clouds, here you’ll be able to store and share files. And thus using Microsoft 365, “Streamlined Business Collaboration” will be possible for you. You’ll be able to start using it freely as it provides a one month free trial for all users.


Dharmesh Shah and Brian Halligan founded it for inbound marketing in June 2006. This widely used cloud-based CRM will let you align sales and your teams. Besides this, using it you’ll be able to boost return on investment (ROI), optimize your inbound marketing, and the like. Most amazing is that you may use its free CRM functionality for life without paying a single penny.


This is one of the most popular Kanban-style web-based applications used for list making. Its Initial release date is September 13, 2011, and now it’s available in 21 languages. Users love its mobile friendly feature, and adding new members is so easy here. Its notification system is newbie friendly, so you’ll surely understand when a very short period is left from a deadline.


In 2007, Mikkel Svane, Morten Primdahl, and Alexander Aghassipour founded Zendesk in Copenhagen, Denmark. But, it is now headquartered in San Francisco, USA, and currently, most users consider it a “service-first CRM company.” Usually, Zendesk is building software for leveling up customer relationships in different businesses.


Like Zendesk, DocuSign has its headquarter in San Francisco, USA and more than 6000 employees are working there. You may use this SaaS product for electronically signing any document from anywhere. This will even standardize and automate critical paperwork in an easy way. That’s why preparing agreements using DocuSign is now a common trend among different businesses.

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